Flying Goats and Trendsetting Bubblers

In the late 1970s, when Norm Yost left his hometown of Mill Valley to start college at UC Davis, no one could have predicted that the beer-drinking football player would, nearly 30 years later, become the first in Santa Barbara wine country to produce a steady line of sparkling wines. “I like to think that we set the trend,” said Yost, explaining that, while at least one S.B. winery had done a sparkler in the past, his Goat Bubbles — produced in Lompoc under his Flying Goat Cellars label — is the first one to stick. And the public immediately responded, said Yost, explaining, “People were banging on the door for it.”

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